TikTok shows your videos to people who don't follow you yet. That makes it one of the fastest ways for a new business to be seen.
On TikTok, the For You feed shows videos based on what people watch, not who they follow. A brand-new business can get thousands of views from a single good video. People also search TikTok for recommendations, how-tos and reviews, so useful videos keep being found.
The challenge: TikTok wants people to keep watching, so links are limited. You get one link in your bio, plus a few other options depending on your account. Your videos need to make people curious enough to tap your profile.
- TikTok shows videos to non-followers
- People search TikTok for answers
- Videos must make people curious enough to visit your profile
Your profile turns curious viewers into visitors. Set it up before you post.
- Business accounts get a link without a follower minimum
- Put a keyword in your name
- Link to a free resource or links page
TikTok learns who to show your videos to from your topics. Be consistent.
I run [business] for [audience]. Suggest 3 TikTok content niches I could own, and for each give 15 video ideas with a hook line. Include ideas people would search for. British English.
- Stick to one audience and problem
- Consistency helps TikTok find your viewers
- Make videos people would search for
If the first two seconds don't grab people, nothing else matters.
| Hook formula | Example |
|---|---|
| "Stop doing X" | "Stop using bleach on mould. Do this instead." |
| "I tried X so you don't have to" | "I tried 5 cheap drills so you don't have to." |
| "POV:" | "POV: your landlord says you can't drill holes." |
| "3 things I wish I knew" | "3 things I wish I knew before painting a room." |
| Show the result first | The finished shelf, then "here's how" |
- Say the hook out loud and put it on screen as text.
- Start moving straight away: no slow intros or logos.
- Make a promise the rest of the video keeps.
- The first 2 seconds decide everything
- Say and show the hook
- Keep the promise you make
Completion and rewatches tell TikTok your video is worth showing to more people.
- Most business videos work well at 15 to 60 seconds.
- Cut every pause; change the shot every few seconds.
- Add captions and on-screen text.
- Film vertically in good light; a phone is enough.
Write a 30-second TikTok script about [topic] for [audience]. Include: a 1-line hook, 3 quick steps, a payoff, and a call to action to get the free [resource] from my bio. Add on-screen text for each part. British English.
- Short, tight and captioned
- Hook, setup, value, payoff, CTA
- Film on your phone in good light
Many people use TikTok to search for tips and recommendations. Help your videos show up.
- Type your topic into TikTok search and note the suggested searches.
- Say your keyword in the first few seconds of the video.
- Put the keyword in your on-screen text and caption.
- Use 3 to 5 relevant hashtags, not dozens of generic ones.
- Make "how to" and "best" videos that answer real questions.
- Use TikTok's search suggestions
- Say and show your keyword
- Answer real questions
Give people a reason to leave TikTok: something they can only get on your site.
A checklist, template or guide mentioned in the video.
The step-by-step written version with photos.
The exact products you used.
A discount code for TikTok viewers.
- ✕"Check out my website"
- ✕"Link in bio" with no reason
- ✕No call to action at all
- ✓"The full checklist is free at the link in my bio"
- ✓"Comment KIT and I'll send you the list"
- ✓Pin a comment pointing to your bio link
- Offer something only your site has
- Say what they'll get
- Pin a comment pointing to your link
Replies, comments and Lives build the trust that turns viewers into visitors.
- Reply to comments with video replies; they often perform well.
- Comment on popular videos in your niche.
- Answer DMs quickly.
- Go Live once you're eligible; Lives build loyal fans fast.
- Video replies to comments work well
- Engage in your niche
- Use Live when eligible
Trends can bring big views, but only if you tie them back to your niche.
- Check the Creative Center and the Discover page for trending topics and sounds.
- Only join trends you can link to your topic.
- Act fast; trends move quickly.
- Keep your hook and value, even in a trend format.
- Use trends that fit your niche
- Move quickly
- Keep your value and message
Promote your best organic videos to push more people to your website.
- Use Spark Ads to promote existing videos that already perform.
- Choose the traffic objective and send people to a matching page.
- Start with £10 to £20 a day for a week.
- Install the TikTok Pixel to measure visits and sales.
- Promote videos that already work
- Use the traffic objective
- Measure with the TikTok Pixel
TikTok analytics shows what people watch; your website analytics shows what sends visitors.
- Watch average watch time, completion and profile views.
- Track website visits from TikTok with UTM tags.
- Make more videos like your top 3 every month.
- Watch time and profile views matter most
- Track website visits with UTM tags
- Remake your best videos with new angles
Get your account set up and your first videos out this week.
Set up your account, film three videos this week and give viewers a clear reason to visit your site.